Resources Library by ANA

Aspects of postmodern reading public

In the western democratic societies of today where mass-produced individualism is prevalent, there is increasing evidence that classical target group segmentation based on sociodemography and conventional typologies, conventional in that they are...

Catalogue: Seminar 1993: Competition In Publishing

Author: Dieter Reigber

June 15, 1993

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing

Author: Giorgio Visintini

Company: Unicab Italia S.p.A

June 15, 1993

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing

Authors: Lutz Erbring, Eva Schabedoth

June 15, 1993

Launching new magazines

The quest for a cheap and reliable method for developing and launching successful new products is probably futile. Indeed this paper proposes that for a firm to develop profitably it is not strictly necessary to be able to predict how well its new...

Catalogue: Seminar 1993: Competition In Publishing

Author: Michael Bird

June 15, 1993

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Cecília Russo, Jaime Troiano

September 1, 1992

An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing

This study presents the results of a content analysis of "Japan-related advertisements" in newspapers and magazines in the United States of America and Germany in order to explicate what function advertisements fulfill in the formation of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Kazufumi Manabe, Marc Lohr

June 15, 1992

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Giancarlo Ferreri, Carlo Pescetti

Companies: The Walt Disney Company, DOXA

June 15, 1992

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

About a year ago, we released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp’s POS Information Services Division, which invested approximately...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Rebecca M. McPheters

June 15, 1992

Assessing the benefits of combined weeklies and television advertising

In the autumn of 1991 we conducted, through matched area samples and covering both weekly magazines and television, the biggest ever controlled advertising experiment in Sweden. Using 2,6 telephone interviews and 1,3 home interviews we evaluated the...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Ake Wissing

June 15, 1992